Barabai, S Kalimantan (ANTARA) - Jamu (traditional herbal medicine) and Jalukap cold powder produced by Family Income Improvement Business (UP2K) PKK Kenanga Birayang in South Batang Alai (BAS) Sub-district, Central Hulu Sungai (HST), marketed to the Middle East.
"The superior products that reach the Middle East are jamu and pupur dingin Jalukap (cold powder made of pegagan leaves). Marketing through umrah, hajj and Indonesian workers who go to Jeddah or Mecca," said UP2K PKK Kenanga Birayang Chairwoman Jumiah on Monday (8/7) in Birayang.
According to her, increasingly dynamic business competition requires business people to be smart to adapt to make changes. The UP2K seeks to implement the program better and innovatively.
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Along with the development of information technology, it has also been marketing products through online, including social media. Besides continuing to utilize the marketing network in stalls, participating in exhibition events, and collaborating with Bank Kalsel in training on product marketing and capital.
One of the Chairman of the Implementing Group (Poklak) of Herbal Medicine under the auspices of UP2K Kenanga, Amperawati explained, there were four of their superior products, namely, instant jamu, sasagun, honey kalulut, and jalukap cold powder.
In addition, there are 23 types of business activities that continue to be developed that are no less profitable than the four superior products.
Birayang Village Head Hj Khairatunnisa added, the development of the number of UP2K Kenanga members is quite encouraging, every year it continues to increase from 30 people in 2015 to 43 people in 2018.
