"Through this collaboration, we open up opportunities for all quality talents, especially those in the field of digital technology from any regions in Indonesia," Telkomsel SVP Corporate Strategy and Strategic Investment, Andi Kristianto, noted in a press statement, as quoted on Saturday, July 17.
Telkomsel is a subsidiary of state-owned telecommunications company Telkom Indonesia (Persero) Ltd.
"They will come together and produce digital advertising and marketing business solutions that benefit the community, such as MSMEs," Kristianto remarked.
DIGIHACKACTION, or Digital Hackathon Action, is a collaboration program among Telkomsel DigiAds, Telkomsel, and Daily Social. Through this program, Telkomsel has been striving to create a tool for technology developers to create applicable technologies that industry and businesses can use.
The program carries the company's principle of action in creating ideas, concepts, and scope and use of the latest advertising and marketing technology. The produced technology is expected to be used for business purposes, especially for MSMEs.
The program also opened up Telkomsel's opportunities in improving and strengthening the brand value and position of Telkomsel DigiAds in the digital technology industry market sector in Indonesia.
Furthermore, it offers business expansion opportunities through the creation and development of innovations in Telkomsel DigiAds products and services in future.
This event, held online from June 28 to the end of August, presents three challenges: Advertising and Marketing Direct Solution, Advertising and Marketing Support Solutions, and Digital Advertising Product and Service Enhancement and Improvement.
The participants have to create ideas and solutions within the scope of innovation and improvisation required for development of the products’ and services’ value in accordance with the market interests of Telkomsel DigiAds’ targeted customers.
Telkomsel is seeking 250 ideas from participants, 10 of which will be selected as the top finalists. They will select the top three champions, who will receive a prize worth Rp100 million and a work opportunity with Telkomsel DigiAds in the next incubation and acceleration stage.
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