The strength of Indonesia's tourism sector currently lies in its tourism villages, acting deputy for destinations and infrastructure development at the Tourism and Creative Economy Ministry, Frans Teguh, has said.
"The most basic and important thing in realizing quality tourism is the (excellent) standard of service," he added, according to a press release issued on Monday.
Furthermore, he appealed to tourism actors to maintain the wealth of local wisdom and continue innovating.
"Innovation, adaptation, and collaboration are the keys to encourage a more quality and sustainable tourism industry,” he remarked.
Currently, the ministry is striving to realize quality and sustainable tourism by promoting the three pillars of Indonesian tourism development: Sapta Pesona, CHSE (Cleanliness, Health, Safety, and Environment Sustainability), and excellent service through tourism awareness dissemination.
Sapta Pesona is a concept designed by the ministry for tourism development, which seeks to encourage improvement in seven aspects of tourism—safety, order, cleanliness, coolness, beauty, hospitality, and impression.
The acting deputy said that the implementation of Sapta Pesona must be supported with trustworthy service.
"Tourism is a business about trust, thus all tourism actors must partake and contribute (to maintaining it)," he noted.
Furthermore, the implementation of the CHSE aspect must be ensured and monitored so that tourist destinations can become clean, healthy, and secure areas with well-maintained environment and sociocultural aspects.
"All tourism actors certainly hope that all of the visiting tourists will feel comfortable, stay for a long duration, and come back,” Teguh said.
Hence, they must promote attractive tourism activities that can provide the best and most unique experiences to visitors, he added.
Launch in mid-March 2022, the tourism awareness dissemination will take place in 65 tourist villages at six priority tourist destinations during the 2022–2023 period.
In addition to promoting the three pillars of Indonesian tourism, in the future, the activity will include training on entrepreneurship and optimizing the potential of local tourism products so that each village can have its own economic driver.
Recently, the activity was held simultaneously in nine tourism villages around the Borobudur, Yogyakarta, and Prambanan tourism areas from June 11–12, 2022.
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Editor : Mahdani
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